The Fableist Wins Best in Show

After prize for Best Series Design, small Paso Robles winery runs away with top honors

​Yountville, Calif.—The Fableist Wine Co., a 3,000-case winery from Paso Robles, Calif., won the Best in Show prize Wednesday at the third annual Packaging Design Awards. TV personality Leslie Sbrocco announced the winners of five juried categories plus the People’s Choice award at the close of the Wine Packaging Conference organized by Wines & Vines magazine. Encore Glass of Fairfield, Calif., submitted six bottles of The Fableist for the Best Series Package Design category, including Cabernet Sauvignon, Chardonnay, Merlot, Pinot Noir, Sauvignon Blanc and Tempranillo. Each of the bottles is named after a different fable. The Cabernet Sauvignon, for example, is titled “The Ant or the Cicada,” and both creatures appear in detailed illustrations on the label, with copper foil used to highlight a pattern on the cicada’s wings and make the winery name pop. The back label cites Aesop’s Fable No. 373 and includes an interpretation of the fable as it relates to the bottle of wine created for the end consumer: “Now accept the gift of The Fableist, which has been toiled and moiled over in an attempt to give both weary ants and shiftless cicadas piece of mind, and a belly full of warmth.” Five judges representing the confluence of the wine retail, wine media and design fields selected Gold, Silver and Bronze medalists in the categories of Best Alternative Format, Best Classic Format, Best Luxury Package, Best Redesign and Best Series. The judges awarded the Best in Show distinction to their favorite Gold medalist. In summarizing The Fableist, winery partner Curt Schalchlin said, “My partner Andrew Jones and I have spent the majority of our adult lives in the wine business. We like to tell people that pretty much every fable or life lesson is something we can both relate to the world of wine.” The panel of judges appreciated the detailed drawings on each label and the correlation between the fables that inspired each wine in the series. 

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